Dragons’ Den star Peter Jones admits he’s desperate to make a golf-related investment on the BBC show.
The entrepreneur has successfully invested in other sports including tennis, but called out for more golf pitches.
He said: “I’ve always wanted and hoped somebody would come into the Den with a golf investment.
“So, come on everybody, you must have a golf-related idea you can pitch! I have invested in tennis and that’s doing well. We need more people to think of golf inventions.”
Jones is making his fourth appearance at the Alfred Dunhill Links Championship and always relishes the chance to play St Andrews, Kingsbarns and Carnoustie.
The eight-handicap added: “You know why it’s so special – it’s the Home of Golf. But there are so many great things to come out of it, with the work the tournament does with charities. That makes my heart sing.
“I don’t play as much as I’d like. I go away in the summer and play in Portugal. I’m a bit of a fairweather golfer but I take any opportunity to get out. I’d love to get my handicap down.”
Jones, playing with pro partner Jack Davidson this year, has yet to make the cut but remains hopeful. He smiled: “I’d sacrifice so many investments to play at the Alfred Dunhill Links Championship on the Sunday.”