Back to news
  • Home /
  • news /

IWC named official timing partner of Alfred Dunhill Links

World leading watch maker IWC Schaffhausen is the new official timing partner of the Alfred Dunhill Links Championship.

IWC time pieces will be present on all three courses – the Old Course St Andrews, Carnoustie and Kingsbarns - when the 20th Anniversary of this prestigious golf event gets under way.

IWC has been at the forefront of watch innovation for over 150 years. Its chronographs continue to redefine the standards of Swiss luxury watches. Each model presents finesse in an intricate design.

Chris Grainger-Herr, CEO of IWC Schaffhausen, said: “We are delighted to be the official time partner of the iconic Alfred Dunhill Links Championship. Played over three magnificent courses, it is a true celebration of Links golf and is understandably much loved by fans and players alike. I am looking forward to an electrifying championship in the Home of Golf.”

With a prize fund of US$5 million, the Alfred Dunhill Links, which raises substantial funds for charity each year, incorporates two separate competitions - an individual Professional Championship for the world's leading golfers and the Team Championship, in which the pro’s are paired with amateur players, creating a unique atmosphere and camaraderie. The Championship celebrates Links golf at its finest.


In 1868, the American watchmaker and entrepreneur Florentine Ariosto Jones travelled from Boston to Switzerland and founded the ‘International Watch Company’ in Schaffhausen. His visionary dream was to combine advanced American manufacturing methods with the craftsmanship of Swiss watchmakers to make the best pocket watches of his time. In doing so, he not only laid the foundation for IWC’s unique engineering approach but also established the centralised production of mechanical watches in Switzerland.

Over its 150 year history, IWC Schaffhausen has developed a reputation for creating functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC today specialises in highly engineered technical watch cases manufactured from advanced materials, such as titanium aluminide and Ceratanium®. Preferring the principle of “form follows function” over decoration, the Swiss watch manufacturer’s timeless creations embody their owners’ dreams and ambitions as they journey through life.

IWC sources materials responsibly and takes action to minimise its impact on the environment, creating intrinsically sustainable timepieces that are built to last for generations. The company prides itself in training its own future watchmakers and engineers, as well as offering an excellent working environment for all employees. IWC also partners with organisations that work globally to support children and young people.